PUTTING THE HEART IN HEART HEALTH

Cheerios came to us with a simple ask: to help sell their new named boxes for Heart Health Awareness month. We took the opportunity to create moving, montage-style videos highlighting all the reasons you eat Cheerios: for more time with your daughter, to watch your kids grow up, and for more magical mornings with your best friend.

We made the Cheerios boxes a part of the story, but not the focal point, giving more time to the emotional beats — and driving home the message that when it comes to heart health, our biggest motivators are the ones we love.