How can you hire someone if they don't know you exist?

If Generation Z (kids up to age 19) science enthusiasts think of 3M, they might think Post-It® Notes and maybe Scotch Tape—a huge recruiting challenge for the world’s biggest science company. So we turned the tables, and stopped acting like a science company, focused on ourselves. Instead, we showed up at the nation’s top STEM events with a spectacle—a live quiz show wrapped in 3D projection mapping (and farting sound effects) that gave kids an emotional reaction as they participated.

Thousands of future scientists engaged with 3M — asking questions, while learning how they might some day work with 3M’s diverse technologies platforms.